For the past ten years or more, the real estate business has been more and more centered on the internet. Probably greater than 80% of all buyers have looked at homes on the web and many have already chosen the home they’d like to see. It becomes very important that the company you associate with and you as an agent have a strong internet presence. The terms VOW (virtual office web site) and IDX (internet data exchange) have become commonplace. The importance to you, the agent, is that you need to have your name on a listing or associated with a site when prospects are searching for property. There are dozens of really great sites out there, but if you can direct prospects to use your site and it does the job, you will capture a percentage of them. Do not get into this business and ignore today’s marketing hottest tool.

There’s the old saying about real estate, “Location, location, location.” The same is true for real estate salespeople, but it’s, “Prospecting, prospecting, prospecting.” If you can spend at least some of each day trying to meet new potential customers, you are destined to become successful. Mike Cromie